There are a few points you need to focus on if you want to get good ranks in the search engine.
In order of importance, here are what you should focus:
1. Keyword research
The idea is to find low-competition keyword phrase with good demand. Many people, especially newbies, try to optimize for competitive keywords and wonder why they never get to the top 10 in the search engine.
A simple approach is to type in a keyword phrase into Google and check how many results it returns. If it returns less than 500,000 results, you will have a good chance to rank well for that keyword phrase.
2. Link building
Link building is almost the "everything" of SEO.
If you are not a newbie, you would have read everything about link building.
article marketing
social bookmarking
web 2.0 sites
website directories
blog comments
press release
RSS
LinkVana
The game of search engine optimization is a game of link building, and the game of link building is a game of time vs money.
If you have all the time in the world, it is possible to do everything yourself. Else, you will have to spend money to get the chore done.
That's why I said link building is a game of time vs money.
3. SEO friendly website
I just want to quickly give you a checklist of things you need to take note in onpage optimization.
Use keywords as your domain name.
For every article, make sure that the keywords are in the title, first sentence of the first paragraph and inside the last paragraph.
Keywords in the title and keyword meta tags.
You should use the filename of the article as the filename of your webpage.
4. Unique content
Is it a must to rewrite the articles? My answer is no. But contrary to my answer, 95% of my websites are created using rewritten articles. I don't want Google to wake up one day thinking that they want to penalize duplicated content and suddenly my income becomes $0 overnight!
5. 'Beauty' of the website
Many people don't focus on this. What happen is Google measures the duration a visitor stays on your website. If the duration is long, Google will think your website has good content and it will reward you with better rank.
To get good ranks in the search engines, you need to focus on all the 5 points. Search engine optimization is not a rocket science. It's purely hard work and leverage. Most of the work are tedious, but if you know how to outsource and buy tools that can simply the work, you will greatly cut down your time on search engine optimization.
In order of importance, here are what you should focus:
1. Keyword research
The idea is to find low-competition keyword phrase with good demand. Many people, especially newbies, try to optimize for competitive keywords and wonder why they never get to the top 10 in the search engine.
A simple approach is to type in a keyword phrase into Google and check how many results it returns. If it returns less than 500,000 results, you will have a good chance to rank well for that keyword phrase.
2. Link building
Link building is almost the "everything" of SEO.
If you are not a newbie, you would have read everything about link building.
article marketing
social bookmarking
web 2.0 sites
website directories
blog comments
press release
RSS
LinkVana
The game of search engine optimization is a game of link building, and the game of link building is a game of time vs money.
If you have all the time in the world, it is possible to do everything yourself. Else, you will have to spend money to get the chore done.
That's why I said link building is a game of time vs money.
3. SEO friendly website
I just want to quickly give you a checklist of things you need to take note in onpage optimization.
Use keywords as your domain name.
For every article, make sure that the keywords are in the title, first sentence of the first paragraph and inside the last paragraph.
Keywords in the title and keyword meta tags.
You should use the filename of the article as the filename of your webpage.
4. Unique content
Is it a must to rewrite the articles? My answer is no. But contrary to my answer, 95% of my websites are created using rewritten articles. I don't want Google to wake up one day thinking that they want to penalize duplicated content and suddenly my income becomes $0 overnight!
5. 'Beauty' of the website
Many people don't focus on this. What happen is Google measures the duration a visitor stays on your website. If the duration is long, Google will think your website has good content and it will reward you with better rank.
To get good ranks in the search engines, you need to focus on all the 5 points. Search engine optimization is not a rocket science. It's purely hard work and leverage. Most of the work are tedious, but if you know how to outsource and buy tools that can simply the work, you will greatly cut down your time on search engine optimization.
